A unique market challenge
As consumers, we have all opened the fridge to find food has gone bad, whether it is moldy sour cream, spoiled white cheese, or – even worse – unopened yogurt packages whose expiration dates have passed. While adding certain artificial ingredients to food can address some of these issues, they also present new problems. As consumers become more conscious of their health, more and more of them aim to avoid these kinds of additives in their food.
Younger consumers, in particular, are interested in aligning their purchases with their values. They are increasingly on the lookout for options that offer a transparent and traceable supply chain, reduced waste and a lighter carbon footprint. Producers who seek to meet these demands and differentiate their brands must continually innovate toward providing fresh, tasty and natural products free from unwanted artificial ingredients – all while offering the shelf life and sustainable supply chain consumers increasingly want to see and support.
Chr. Hansen’s solution
FRESHQ® food cultures are Chr. Hansen’s response to this shifting landscape and offer a real-food solution inspired by nature. The “good bacteria” in FRESHQ® cultures help to strengthen the bioprotective effects that traditional fermentation offers.
The newest generation of FRESHQ® and the strains that comprise it have been specially selected for their ability to help protect dairy products against spoilage caused by yeast and mold, even within challenging cold chain or production conditions. In combination with a proper hygiene and cold chain program, FRESHQ® can help to ensure optimal freshness in every product you make.
