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Insights & concepts

What do consumers want?

The fresh-dairy industry is evolving very fast, and at Chr. Hansen we believe helping our customers is the key to give a competitive edge in the changing marketplace. Integral to helping our customers is understanding the entire value chain, from milk bases to consumer trends, and anticipating what consumers will do next. Chr. Hansen is a global company that services global, regional and local dairies, which gives us a good understanding of consumer trends and how to meet local needs and palettes.

At Chr. Hansen we have identified the main, global, dairy-consumer trends thanks to our marketing intelligence survey, and these themes are:

Key trends in fresh dairy:

  • Story telling 
  • Happy indulgence 
  • Occasions 
  • Consumer lifestyle 
  • Healthy living 
  • Less is More

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