The Chr. Hansen Sales Excellence model
Chr. Hansen sales professionals provide customers with high-quality, sustainable, value-adding products that help improve the health and lives of people, animals and plants. It is a cause that triggers high ambitions and customer centricity, to be able to provide the very best solutions.
To that effect, the sales organization works from a globally implemented Sales Excellence model that focuses on developing and implementing best practices across all business areas. The model includes dedicated trainings, tools, services and processes all sales people can use.
“One of the major strengths of Chr. Hansen is our in-depth understanding of our customers and their markets,” Steve quotes from the Sales Excellence guide; “this coupled with our investments in innovation, manufacturing capacity and key support personnel enables us to be better than our competitors at bringing science-based, research-proven solutions to our customers,” he states.
According to Christophe, what differentiates the Sales Excellence model is its integration into our business model and the global implementation of the systematic approach: “The power of Sales Excellence is super well exploited – way better than I’ve experienced previously. The pragmatism, simplicity and consistency make it possible for everyone around the world to speak the same language, which is very impressive.”
High ambitions and customer centricity
Christophe continues: “Without customers who value our products, services and people, there is no reason to operate. We are perceived as a technological leader by the poultry industry, which is both a reward of years of experience, but also a challenge. Every day we strive to become even more customer centric, bring innovation faster to our customers, and raise the bar in our microbial solutions and technology to stay ahead of the competition.”