A smoked salmon case study

A product recall is every business and brand owner’s worst nightmare. The impact can be devastating. Financial loss due to recovering stock and lost future sales, damage to brand reputation and risking the health and safety of consumers.

Adam Harris, from Harris Smokehouse, a fourth generation, family-owned business from the Adelaide Hills, Australia, and manufacturer of high quality seafoods walked this path in August 2022. Listeria monocytogenes, a pathogenic bacteria, was discovered during routine testing of their product.