As the probiotics market continues to grow, so does the number of misconceptions about probiotic products and their effects. A new initiative from Chr. Hansen Inc., the US based subsidiary in the Chr. Hansen Group, sets out to demystify and provide information about probiotics to healthcare professionals and the general public in the US.
Launching today, The Probiotics Institute is a new online platform dedicated to inspire and educate consumers and healthcare professionals about the world of probiotics and the human microbiome. The aim is to provide relevant and engaging content on probiotics and the probiotic strains and solutions offered by Chr. Hansen. At launch, the content of The Probiotics Institute will target audiences in the US only.
A scientific approach to probiotics
“It is our ambition that The Probiotics Institute will foster the interaction of users, and become a natural forum of reference and interaction for healthcare professionals and science communities,” says Andrew Scorey, senior vice president for Human Health, Chr. Hansen.
“We know that healthcare professionals and consumers have to distinguish reliable evidence from many conflicting scientific studies of varying quality. We want to help them make informed choices in the probiotic jungle. We will do this by providing high quality content on The Probiotics Institute, also relevant for customers, journalists and bloggers needing information, scientific data or educational content within the field of probiotics,” Scorey elaborates.
The Probiotics Institute is designed to give visitors the optimal user experience. The front page will give new visitors a clear understanding of what The Probiotics Institute is and what information they can find, while returning visitors will be able to see what is new and be inspired to read more.
“As a leader in the probiotics industry we want to demonstrate Chr. Hansen Inc.’s commitment to public education and increase awareness about probiotics, based on our scientific approach to research and innovation,” concludes Scorey.
Visit www.theprobioticsinstitute.com and learn more about the fascinating world of probiotics and the human microbiome and the potential they hold for your health and your business.