Chr. Hansen launches the widest range of oil soluble, naturally-sourced colors for the North American market
Natural ingredients are top of mind for many North American consumers. With 45%* of all consumers even wanting their snacks to be made from natural ingredients, indulgence food manufactures are looking for new color solutions.
It is therefore good news that Chr. Hansen Natural Colors is now launching a new oil soluble range made from natural sources, providing solutions for just such indulgences – including for example cookies, ice cream, confectionary and savory snacks.
This is the widest range of oil soluble colors for the North American market, meeting consumer demands for colors from natural sources.
“We are really excited to launch this range on the North American market at a time where natural ingredients are more important to the consumer than ever before. The range has been specifically developed to meet some of the challenges our customers face so it is easier for them to implement natural colors and meet consumer demands”, says Mary Bentley, Senior Vice President Sales & Marketing, North America.
Bright, stable colors that blend well
The oil soluble range is made from natural sources such as fruit and vegetables and other edible plants. Many of these are water soluble by nature and would normally not disperse well in oil based food. However Chr. Hansen’s new formulation technique has made them easily dispersible in oil and also easier to make stable blends with other oil soluble colors.
“Great care has been taken to create colors that are stable and can be blended to create nearly any color desired. The colors are bright and in liquid form, ready for use and easily dispersible, developed for stable blending and ambient storage,” adds Mary Bentley.
The oil soluble range, which is now expanded with four new products, is created from sources like turmeric, paprika and spirulina. The range includes a new bright blue and green for cream fillings and compound coatings as well as a new high strength pink and ready to use non-caramel brown.
Your conversion partner
Chr. Hansen has been a successful color conversion partner during the past decades for food and drink manufacturers making the shift from artificial to natural.
“Combining our long-track record of conversion with our technical application expertise, as well as an in depth understanding of local trends and consumer demands, enables us to support our customers in their conversion to natural, and their ongoing optimization of consistency and application,” says Jakob Rasmussen, Senior Director, Global Marketing.
Use our oil soluble range in…
Typical food products that require oil soluble colors are fat compounds used for chocolate decorations, the compound coating (chocolate) over ice cream lollies, yogurt covered nuts, the compound coating over muesli bars and cookies, the filling inside sandwich cookies and sugar wafers, and the seasoning mix on savory snacks.
For more information about working with oil soluble naturally-sourced colors, see here our article “7 things to keep in mind when working with fat-based applications”.
The oil soluble range has been developed for and launched in the North America market.
Pernille Borre Arskog, Marketing Manager, North America
Tel: +1 141 207 1325
科汉森是为食品、营养、制药和农业行业开发天然解决方案的一家全球领先的生物科学公司。我们为各种食品、糖果、饮料、膳食补充剂、动物饲料和植物保护开发和生产发酵剂、酶、益生菌和天然色素。我们的产品创新基于大约 40,000 株微生物菌株——我们喜欢称之为“有益菌群”。我们的解决方案帮助食品制造商实现以更少的资源生产更多的产品，同时也减少了化学添加剂和其他合成物添加剂的使用，这使得我们的产品与当今世界息息相关。可持续性是科汉森改善食物和健康的愿景不可分割的一部分。2019 年，科汉森被 Corporate Knights 评为全球最可持续发展的公司，这要归功于我们为可持续发展付出的巨大努力以及我们与客户建立的众多合作伙伴关系。145 年来，我们一直在不断地为我们的合作伙伴以及全球终端消费者创造价值。令我们感到自豪的是，每天有超过 10 亿人在消费含有我们天然成分的产品。科汉森成立于 1874 年，并已在哥本哈根证券交易所上市。