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Pet food

Go natural – because all your ingredients matter

There is a clear connection between consumer food preferences and the choices consumers make for their pets’ food. For example, dog owners who are serious about eating healthy food themselves are also more serious about healthy food for their dogs.1

When it comes to color, natural is the way to go. And as the global leader in natural colors, we can help you open new possibilities for your dry, wet, semi-moist and baked treats – to delight your customers and their pets.

Our natural coloring ingredients for pet food span the full color palette from bright yellows and subtle oranges, to appetizing reds and browns.

All of our natural coloring ingredients are sourced from nature, are pet food compliant and meet the highest quality and regulatory standards.



1 Tesfom G and N Birch, 2010. Do they buy for their dogs the way they buy for themselves? Wiley Periodicals, Inc.