Consumer behavior is shaping the pet food landscape

Draw on the latest trends for your new product development opportunities

Three key trends are making a strong impact on the pet food industry. Humanization continues to have a massive influence – the latest research clearly shows that many pet owners regard their dog or cat as a member of the family1. And pet food buyers are more brand loyal and less price sensitive to pet food than they are with their own food.2

There is a strong demand for premium products with health and wellness benefits, and a preference for natural, clean ingredients is also a strong driving factor.

In short, pet owners want products that please the eye, satisfy their demand for natural and healthy ingredients, and tickle their fancy for indulgent moments.

For ideas and inspiration on how to boost your brand reputation with coloring ingredients, take a look at our pet food lookbook. Click the button on the right to download.



1 Nielsen Product Insider, powered by Label Insight, xAOC+Pet 52 weeks ending 03/03/2018
2 Tesfom G and N Birch, 2010. Do they buy for their dogs the way they buy for themselves? Wiley Periodicals, Inc.