As the public face of a company, corporate websites play an important role in making a good impression. Every year, Webranking by Comprend ranks the websites of the largest listed companies in Europe to see how well they meet the expectations of the capital market stakeholders – analysts, investors and business journalists – as well as jobseekers.
In the 2021 ranking, Chr. Hansen tops the Danish list with 62 points out of 100. Ørsted takes second place with 59 points, and Vestas comes in third with 54 points.
“We are very proud to receive this recognition for the third year in a row. Along with our social media channels, our corporate site is the primary window the world has into our company and with 400,000 annual visitors and more than 1,5m annual page views, we have an obligation to stay relevant and provide the information our stakeholders are looking for. This award is a testimony that we have achieved a good balance between content and user experience,” says Sanne Seyer-Hansen, director of Corporate Communications.
The 20 ranked Danish websites represent nine sectors, with a majority of the companies in the health care sector. Besides topping the Danish list, Chr. Hansen’s website comes in second out of all 60 ranked companies in the European health care sector. On the Europe 500 list, we rank no. 38.
About Webranking by Comprend
Established in 1997, Webranking is Europe’s leading survey of corporate websites and the only global ranking that is based on stakeholder expectations. Comprend ranks around 800 websites each year and measures how well they meet the expectations of their key stakeholders. Roughly 500 respondents help mapping out the ideal corporate website and this feedback becomes the basis for the Webranking criteria. Learn more at www.comprend.com.
Read the analysis of Danish websites: Danish companies are strong in financial reporting and provide good press archives