Top 3 reasons to use natural colors in your
plant-based products
 

 

   

1. Healthy choices

Health is the main motivator to choose plant-based products. Artificial colors detract from your brand’s “health halo”.

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2. Consumer demand

79% expect plant-based food and drink to be naturally colored. Consumers looking for plant-based alternatives are striving for cleaner and healthier lifestyles.*

 

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3. We eat with our eyes

Color is often the first characteristic that influences the purchasing decision and is especially important in plant-based products because color affects our taste experience even before we actually taste our food. 

 

* FMCG Gurus


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Végane

Définition : « une personne végétarienne qui exclut de son alimentation tout produit d’origine animale (végétalien) »

Dictionnaire Le Petit Robert

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