A red color like no other

Looking for a bright, plant-based red?

Look no further – our award-winning Hansen sweet potatoTM Ipomoea batatas rises to the challenge. Available in juice concentrates and high strength powder, they’re plant-based and provide a vibrant red shade that’s hard to find in other natural reds.


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To create the HANSEN SWEET POTATOTM Ipomoea batatas, we invested in a decade-long breeding program based on traditional methods.

We took charge of the entire growing and production process in order to bring this product range to market.