The natural color choice

New Study reveals what consumers are looking for when purchasing fast food

New Study reveals what consumers are looking for when purchasing fast food

Chr. Hansen has partnered with Technomic, the industry’s leading fact-based research and consulting firm, to better understand what consumers are looking for when buying fast food. Our commissioned study reveals that 54% of consumers would like operators to be more transparent about what is in their food and almost 50% of all consumers are more concerned about the additives used in the food service space than they were 2 years ago. To learn more about consumer expectations and the role ingredients play in the modern food service landscape, download our white paper here.

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