Consumers who drink carbonated soft drinks and/or sparkling beverages are increasingly concerned about artificial ingredients, including color.
As the clean label base has grown, so has the push to move away from synthetic colors and move toward natural and cleaner products from fruit or vegetable juice. Each year clean product purchases grow, and don’t appear to be slowing down any time soon.
Reap the benefits of offering clean label beverages to those consumers screaming out for it. Read the full article at https://gocleanlabel.com/clean-label-natural-colors-beverage/