Strawberry red. It’s a popular shade for food products – from cakes to confectionery to milkshakes. But until now it’s been nearly impossible to make a non-carmine, fire-engine red color with no off-taste. As consumers move towards vegetarian and vegan choices, the need for a carmine alternative is more pressing.
Luckily our new FRUITMAX® red juice concentrates rise to the challenge. They’re suitable for a long list of food applications. They’re 100% plant based. And they’re based on the Hansen sweet potato - a new variety of sweet potato we created ourselves.