pies with red strawberry filling

A red color like no other

 

Finally! A bright-red carmine alternative

 

Strawberry red. It’s a popular shade for food products – from cakes to confectionery to milkshakes. But until now it’s been nearly impossible to make a non-carmine, fire-engine red color with no off-taste. As consumers move towards vegetarian and vegan choices, the need for a carmine alternative is more pressing.

Luckily our award-winning FRUITMAX® red juice concentrates rise to the challenge. They’re suitable for a long list of food applications. They’re 100% plant based. And they’re based on the HANSEN SWEET POTATO - a new variety of sweet potato we created ourselves.

innovation awards

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A great match for carmine!

A soft candy with allura red color

Allura Red/ Red 40

A soft cany with Hansen sweet potato and safflower/turmeric red color

Hansen sweet potatoTM &

safflower/turmeric

A soft candy with carmine red color

Carmine

A soft candy with Hansen sweet potato red color

Hansen sweet potatoTM

FRUITMAX® Plant-based red juices for:

  icons of usages for red carmine alternatives
  • dairy
  • decorations
  • fruit preparation
  • icings
  • beverage
  • breakfast cereals
  • cakes
  • confectionary
  • emulsified meat
  • meat analogs


Short and wide image of bright-red popsicles

Fire engine red with no off-taste


To create the HANSEN SWEET POTATO Ipomoea batatas, we invested in a decade-long breeding program based on traditional methods. We took charge of the entire growing and production process in order to bring these right-red juice concentrates to market.

 

 Learn more

Jane Olsen Ballester

Business Development ManagerRegional Sales, France - Natural Colors DivisionPrades-le-Lez, France


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