For the first time, we’ve created a whole new variety of vegetable with unique coloring properties. It’s called the HANSEN SWEET POTATO™ Ipomoea batatas, and it’s based on a plant from a far-away land. It was a small tuber without much pigment. But the color was just about right. We saw enough potential to set off on a years’ long process of selective breeding using traditional, non-GMO methods.
The result is a FRUITMAX® line of red juices. They’re minimally processed. 100% plant based and suitable for a long list of products.