Keep it great

All about red

An important color for food & beverages

According Chr. Hansen’s natural colors market analysis, red accounts for as much as 22% of the color volume globally. Despite multiple sources available, natural reds are challenging because of their

Red carmine is probably the most popular because it gives a lovely red, but it is not vegetarian or aluminum-free.


Cake It Or Leave It, Feb 22, 2019, Instagram,  “These heart sprinkle filled macs by @onesarca”

Download information about natural red color sources

Red Salami

Associations of red

Red is associated with a lot of different meanings from love, passion, desire, romance, strength, leadership, courage to aggressivity, rage, anger, danger, stress, and determination.


Red can focus attention quickly and get people to make quick decisions. Too much red causes loss of temper, agitation and anger. Too little red causes lethargic, cautious, whiny, and manipulative feelings.


                                                                  For fun

Do you know these “red” idioms? 

Paint the town red  associated with celebration, partying, fun, and excitement 

Seeing red based on a physical characteristic of anger, redness of the cheeks and elevated blood pressure

Red carpet treatment refers to making someone feel special as if they are a VIP

Catch (someone) red-handed to catch someone in the middle of doing something 

Ears are red one's ears are red from embarrassment

Red herring an unimportant matter that draws attention away from the main subject

Red-letter day a day that is memorable because of some important event

Red tape excessive formalities in official business

Gaia Saccani

Senior Marketing ManagerNatural Color Division - Europe, Middle East Africa