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Products to watch

Check out examples of products meeting consumer wishes in new ways.

1. Redesign Enhances the Decadent and Indulgent Positioning of Cakes

Hail Merry (USA) has relaunched its range with a new packaging design to reflect the category’s indulgent and luxurious nature. 
The tattoo-inspired design gives the brand a unique, individual and alternative image. 
The single serve product is described as having a decadent flavour, luxurious texture, fresh clean ingredients, and as being the perfect size for sharing or stashing away just for you. This enhances the cake’s comforting, decadence and self-treating qualities.

Claims: Dairy Free, GMO Free, Gluten Free, Kosher, Low/No/Reduced Allergen, Vegan/No Animal Ingredients

Ingredients: organic shredded coconut, organic blue agave, cashews, organic virgin coconut oil, organic coconut sugar, almond flour, lemon juice, Meyer lemon concentrate (filtered water, Meyer lemon juice concentrate, natural lemon flavor), organic coconut flour, lemon juice powder, filtered water, orange juice, sea salt.

 
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2. SmartLabel Aims to Provide Consumers with Instant Information

Nabisco is anticipating the future by adding a QR code and the smart label logo on the packaging of Good Thins the Beet One Balsamic Vinegar & Sea Potato Beet and Wheat Snacks. By scanning the code, consumers can see product information including nutrition, ingredients, allergens and certifications.

Claims: Ethical - Environmentally Friendly Package, Low/No/Reduced Cholesterol, Low/No/Reduced Transfat, No Additives/Preservatives

Ingredients: potato flour, beet powder, cornstarch, canola oil, enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate (vitamin B1), riboflavin (vitamin B2), folic acid), sugar, oat fiber, leavening (calcium phosphate, baking soda), dried balsamic vinegar (red wine vinegar, concentrated grape must), soy lecithin, sea salt, onion powder, spice, natural flavor (celery) potato flour, beet powder, cornstarch, canola oil, enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate (vitamin B1), riboflavin (vitamin B2), folic acid), sugar, oat fiber, leavening (calcium phosphate, baking soda), dried balsamic vinegar (red wine vinegar, concentrated grape must), soy lecithin, sea salt, onion powder, spice, natural flavor (celery)

 
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3. Happy Cheeze Der Frische Spirulina Chili 

Launched in Germany, this vegan cheese alternative, "The Fresh One", prominently highlights that it is made with cashew nuts. It also features the unusual flavor combination of spirulina micro algae and chilli. It is made with cashew nuts* (69%), filtered water, spirulina* (2.7%), rock salt, chilli* (0.6%), vegan fermentation culture *organic.
Claims: Gluten Free, Low/No/Reduced Allergen, Low/No/Reduced Lactose, Organic, Vegan/No Animal Ingredients

Ingredients: cashew nuts* (69%), filtered water, spirulina* (2.7%), rock salt, chilli* (0.6%), vegan fermentation culture *organiccashew nuts* (69%), filtered water, spirulina* (2.7%), rock salt, chilli* (0.6%), vegan fermentation culture *organic cashew nuts* (69%), filtered water, spirulina* (2.7%), rock salt, chilli* (0.6%), vegan fermentation culture *organic cashew nuts* (69%), filtered water, spirulina* (2.7%), rock salt, chilli* (0.6%), vegan fermentation culture *organic

 

Information from Mintel 

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