Carmine alternative

A red color like no other

A minimally processed, bright red for multiple applications

Red is an important color in food & beverage, and manufacturers have long struggled to find a stable bright red using colors from natural sources. As consumers move towards minimally processed and vegan food choices, the color options become even more limited. Red beet is not heat stable, anthocyanins tend to turn blue and the one anthocyanin that is most stable against color shift – red radish – often delivers an off-flavor. 

We developed our FruitMax® Red Coloring Foods products to address exactly this challenge.  Based on an optimal blend of sweet potato and black carrot, these colors are suitable for confectionery, water ice, bakery and bakery decorations, fruit preparation, and fermented milk products.


Gaia Saccani

Senior Regional Marketing Manager, Chr. Hansen