Two pieces of chocolate cake

Clean label solution for Red Velvet Cake?

Try FRUITMAX® Red beet 322 WS

Market Challenge

Consumers are increasingly concerned about what is in their food, which has led to a growing demand for products made from natural sources and fewer additives. 
Red Velvet Cake manufacturers face the challenge of maintaining the color profile that 
consumers expect from their product without using additives.

Chr. Hansen’s Solution

Chr. Hansen has developed FRUITMAX® Redbeet 322 WS to help manufacturers overcome this challenge. FRUITMAX® Redbeet 322 WS is a vegetable-based coloring foodstuff from red beet 
with an attractive red shade in ready-to-eat Red Velvet Cake and with an excellent heat stability compared to standard red beet.

The benefits of FRUITMAX® Redbeet 322 WS

  • Heat stable and clean label solution complying with FDA US CFR and EU Guidance Note on Coloring Foodstuffs.
  • An excellent clean label alternative to Red 40 or carmine.  
  • Simple labeling - contains only one coloring ingredient.
  • Easy applicable liquid recommended for ready-to-eat Red Velvet Cake. 
  • Developed to give a vibrant red shades when mixed with cocoa in ready-to-eat Red Velvet Cake.

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