Red, pink and purple ice cream in white bowls

Intense shades of red and pink ice cream

Vivid shades to match your flavor profile, with solutions sourced from nature.

Market challenge

Natural ingredients and innovative flavors can boost ice cream sales. Finding the suitable natural color to support traditional flavors like Strawberry - and more innovative flavors like Lavender or Violet - can be a real challenge.

Chr. Hansen solution

Chr. Hansen’s SWEETCOLOR® Pink 1144 WSP and SWEETCOLOR® Red 1344 WSP are vegetable-based, highly concentrated, powdered colors which are well-suited for dairy and water-based ice cream. The easy-to-use solutions provide intense pink and red shades, and can be blended for additional striking shades like  purple and red velvet. With these colors, ice cream manufacturers can obtain unique shades using natural colors.

The benefits

  • Unique intense shades: pink, red, purple, violet, red velvet… 
  • Neutral flavor
  • Based on vegetable raw materials
  • Natural alternative to, for example, carmine and artificial red and pink colors
  • Vegetarian, kosher, halal  and preservative-free  
  • Ambient storage and long shelf life

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