Color is an important aspect in the overall consumer appeal for specific food and beverage products. "Natural," "free-from," "low content," "healthy" etc. are all important statements on your product when consumers make their choice in the supermarket.
Is it possible to add color while make positive claims on my product at the same time?
Chr. Hansen’s solution:
FRUITMAX® is our range of food ingredients with coloring properties. The food ingredients originate from fruits, vegetables, herbs, spices and other edible raw materials. We cover the full color spectrum from red, pink, purple, yellow, orange, brown etc.