Juices colored with fruit and vegetables

FRUITMAX® - Clean label solutions with coloring foodstuffs

Ingredients from nature

Market challenge

Color is an important aspect in the overall consumer appeal for specific food and beverage products. "Natural," "free-from," "low content," "healthy" etc. are all important statements on your product when consumers make their choice in the supermarket. 
Is it possible to add coloring ingredients while make positive claims on my product at the same time?

Chr. Hansen’s solution

FRUITMAX® is a range of food ingredients with coloring properties. The food ingredients originate from fruits, vegetables and other edible raw materials and provide appealing shades ranging from yellow, orange, pink, red, purple, brown to blue

FRUITMAX® offers technically and regulatorily proven solutions, allowing you to have a more familiar declaration for the comfort of your customer.

Benefits of FRUITMAX®

  • Food ingredients with coloring properties from fruit and vegetable concentrates 
  • Free from GMO and preservatives
  • Consumer friendly declaration on final food product; no E-numbers in Europe
  • Appealing rainbow of shades to maintain the standard and appeal of your product
  • Proven performance in various applications.

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