Today, ingredients transparency is a fundamental component of communication of the brands as they are looking to establish trust with their consumers. As a consequence, the clean label trend is not anymore niche, but it has become main stream as mentioned by Jerome Raudin; Senior Global Marketing Manager at Chr. Hansen. At the same time, consumers are looking for healthier indulgences but also for more adventurous flavors for their snacks and manufacturers have to overcome those different challenges.
Chr. Hansen solutions
Chr. Hansen has developed a new range of oil soluble coloring foodstuffs to complete the already existing impressive range of colors from natural sources. The new products are based on vegetables and plants extracts and are fully compliant with the European Union guidance notes on the classification of food extracts with coloring properties. We have targeted our development to ensure high performance in the fat application, cost efficiency and to provide a full range of shades to match the flavor profile of the product.