Consumers’ desire to eat healthily affects all food segments. Even when indulging in traditional manufactured treats, they want to ensure that they’re as healthy as possible. 31% of American consumers who purchase packaged cookies think it is important for them to be all natural, and 19% would like to seem more GMO-free cookies. (Source: © Mintel)
Innovative formulations and seasonal editions can invigorate the mature packaged cookie segment. Chr. Hansen is an ideal partner to support your new formulations containing naturally sourced colors. With our long history supporting manufacturers’ color conversion from synthetic to natural, we can also assist you in all aspects of the process.
The wide range of bright colors is based on natural sources such as vegetables and plants. Each has their own inherent composition, giving advantages and limitations for coloring effect and stability, depending on final application use. That’s why a broad product portfolio is important. For the new oil soluble products, we focus on:
- Ease of use
- Easily dispersible in your application
- Easy to blend into additional shades
- Minimal settling of the bulk product
- Ambient temperature storage with a good shelf life
- Cost efficient
- No or low migration
- No or limited off taste
- Light stable
- Non GMO, certified Halal and Kosher
Our range for fat fillings includes products in these shades: cold yellow, warm yellow, orange, pink, blue, green and brown. They can be blended further to achieve shades like purple, red, etc.
Read our article for more information about working with oil soluble naturally sourced colors.