Differently flavoured filled cookies

Color your fat-based bakery fillings with our coloring foodstuff solutions

How to address your clean label challenges!


Today, consumers are demanding shorter and more recognizable ingredient lists so they can understand the origin of the ingredients. As a consequence, the clean label trend has become an industry standard as mentioned by Jerome Raudin; Senior Global Marketing Manager. And, while biscuits are typically consumed for indulgence, over the last few years, health and wellness has started to become a growing driver for consumption. Both trends should be taken in consideration while developing new products.

Chr. Hansen has developed a new range of oil soluble coloring foodstuffs to complete the already existing impressive range of colors from natural sources. The new products are based on vegetables and plants extracts and are fully compliant with the European Union guidance notes on the classification of food extracts with coloring properties. We have targeted our development to ensure high performance in the fat application, cost efficiency and to provide a full range of shades to match the flavor profile of the product.


  • Labeling free of E numbers
  • Bright shade with even coloration of the compound
  • Fast and easy dispersion in your application
  • Easy to blend into additional shades
  • Minimal settling of the bulk product
  • Ambient storage with long shelf life
  • Neutral flavor
  • Non migrating; suitable for bi-layered fat based products

Our coloring foodstuff oil soluble range for fat-based bakery fillings includes products in these shades: pink, warm pink, blue, brown and yellow . They can be blended further to achieve shades like green, purple, orange and red...

In addition, we have also updated our range of oil soluble natural colors with non-Cu chlorophyll green and non-caramel brown.

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