Consumers’ desire to eat healthily affects all food segments. Even when indulging in traditional manufactured treats, they want to ensure that they’re as healthy as possible. “Consumers want more natural products and less artificial additives. Pressure from consumers about the use of synthetic or artificial ingredients will continue to push brands to move towards more natural ingredients.”1
Innovative formulations and seasonal editions can invigorate the mature packaged cookie segment. Chr. Hansen is an ideal partner to support your new formulations containing naturally sourced colors. With our long history supporting manufacturers’ color conversion from synthetic to natural, we can also assist you in all aspects of the process.
The wide range of bright colors is based on natural sources such as vegetables and plants. Each has their own inherent composition, giving advantages and limitations for coloring effect and stability, depending on final application use. That’s why a broad product portfolio is important.