Challenge
Today, consumers are overloaded with information and they clearly want to go back to simple, easy to understand ingredients. As a consequence, the clean label trend is not anymore a new trend but it has become main stream as mentioned by Jerome Raudin; Senior Global Marketing Manager at Chr. Hansen. At the same time, for confectionery manufacturers, innovation is driven by unusual flavors and vibrant colors, so it is key to have solutions meeting both requirements.
Chr. Hansen solutions
Chr. Hansen has developed a new range of oil soluble coloring foodstuffs to complete the already existing impressive range of colors from natural sources. The new products are based on vegetables and plants extracts and are fully compliant with the European Union guidance notes on the classification of food extracts with coloring properties.
We have targeted our development to ensure high performance in the fat application, cost efficiency and to provide a full range of shades to match the flavor profile of the product.
