“Consumers want more natural products and less artificial additives. Pressure from consumers about the use of synthetic or artificial ingredients will continue to push brands to move towards more natural ingredients.”1 Consumers are indeed developing a more holistic approach to health which embraces the idea that eating well includes occasional indulgences. For confectionery manufacturers, seasonal launches and healthy innovation is well-rewarded. Naturally sourced colors can, for example, color your blueberry compound covered almonds or turn your pumpkin orange. Both can have a more natural ingredient label.
Chr. Hansen has been a long time partner of confectionery manufacturers, many of whom are dedicated to removing artificial colors from their products. We now offer the widest range of oil soluble colors from natural sources to support your flavor profile with an appropriate color or simply match to your color preference.
The wide range of bright colors is based on natural sources such as vegetables and plants extracts. Each has their own inherent composition, giving advantages and limitations for coloring effect and stability, depending on final application use. That’s why a broad product portfolio is important.