Smart marketers use innovation and “premiumization” to win in the mature ice cream market, counteracting the general trend of Americans eating less ice cream. These days, Americans are inclined to buy less, but of a higher quality. (Source: © Euromonitor International)
Natural ingredients and innovative flavors are proving to be key drivers to enhance sales. (Source: Mintel) Our many options of naturally sourced colors for ice cream coating can support your innovative flavor profile or simply match your color preference. Chr. Hansen has been a long time partner of ice cream manufacturers and offers the widest range of oil soluble colors from natural sources for ice cream coating applications
The wide range of bright colors is based on natural sources such as vegetable and plants, fruit and algae extracts. Each has their own inherent composition, giving advantages and limitations for coloring effect and stability, depending on final application use. That’s why a broad product portfolio is important. For the new oil soluble products, we focus on:
- Ease of use
- Easily dispersible in your application
- Easy to blend into additional shades
- Minimal settling of the bulk product
- Ambient temperature storage with a good shelf life
- Cost efficient
- No or low migration
- No or limited off taste
- Light stable
- Non GMO, certified Halal and Kosher
Our range for ice cream coatings includes products in these shades: cold yellow, warm yellow, orange, pink, blue, green and brown. They can be blended further to achieve shades like purple, red, etc.
Read our article for more information about working with oil soluble colors from natural sources.