Challenge
Today, it is important for consumers that the brands and manufacturers are transparent about what ingredients can be found in their food. As a consequence, the clean label trend is not anymore a new trend but it has become main stream as mentioned by Jerome Raudin; Senior Global Marketing Manager at Chr. Hansen. At the same time, it has been proven that innovative flavors are a key driver to enhance sales and combining both requirements has become a prerequisite for ice cream manufacturers.
Chr. Hansen solutions
Chr. Hansen has developed a new range of oil soluble coloring foodstuffs to complete the already existing impressive range of colors from natural sources. The new products are based on vegetables and plants extracts and are fully compliant with European Union guidance notes on the classification of food extracts with coloring properties. We have targeted our development to ensure high performance in the fat application, cost efficiency and to provide a full range of shades to match the flavor profile of the product.
