Sourcing raw materials for natural colors

The color of trust

Our global presence and flexible approach to the supply chain is how we ensure a sustainable supply of quality natural colors, concentrates, and juices. You benefit from: 

• Access to raw materials from near and far 
• Sourcing practices tailored to specific growing areas 
• Chr. Hansen’s 145 years of experience

You get reliable, year-round access to the best raw materials.


Everywhere you need us to be

Our sourcing experts come from, live, and work in the main harvest areas.  We’re in the fields partnering with growers to improve yield and growing methods. We’ve even discovered plants that have led to better products. And because we keep an eye on crop development, we make informed decisions that help guarantee stable supply. 

We’re part of the communities we operate in. So we’re there to support ethical and safety practices and decent living standards. And to ensure adherence to international and local legislation. 


Flexible approach. Dependable quality

Every raw material has its own unique supply chain. So we adapt our strategies to the circumstances at hand. But one thing that never changes is partnerships built on trust and goodwill. 

Long-term agreements encourage growers to grow sufficient quantities – and invest. But those agreements are also flexible enough that we can respond to fluctuations in supply and demand.  Plus, to mitigate risk, we often have multiple sources of raw materials.  The bottom line is the consistent quality and quantity you require. 

The promise of experience

Chr. Hansen has been sourcing raw materials for color for over 140 years.

It’s why the choices we make are always based on solid understanding. And why we get the best results – for the best products – out of every situation.

See a film about how we’re helping develop the Annatto industry in the Ivory Coast ...

To view this content consent for functional cookies needs to be given. Click this text to open the consent form.

Share this with: