For the first time ever, we’ve developed and commercialized a new variety of vegetable. We call it the Hansen sweet potato™ Ipomoea batatas, and it offers unique coloring properties. Our global presence and traditional, non-GMO breeding made it happen.
The Hansen sweet potato™ gives you a brilliant red alternative to carmine and synthetic reds that’s:
• Vibrant and stable
• Plant based
• Free from off-taste
The first coloring products based on the Hansen sweet potato™ were launched in November 2018.