Breeding better colors

Sourcing raw materials for color

The HANSEN SWEET POTATO™

Agronomy and natural colors

It all starts with the right raw materials

Chr. Hansen puts insight and experience to work to bring you consistently high-quality colors. We make it happen by starting with the best plants, fruits and vegetables from all over the world.

Global presence and a flexible approach to complex challenges

Traditional, non-GMO breeding programs

The best partners in the business

Simply put, we’ll go to the ends of the earth to bring you the full spectrum of brilliant colors – naturally.

Count on sustainable supply

Find out how we source the raw materials for your top-quality natural colors, concentrates and juices. Read more

Better plants for better colors

Learn how we improve crops to provide coloring benefits – always with the utmost respect for nature. Read more.

Meet the HANSEN SWEET POTATO™

Read about a new sweet potato that delivers a unique combination of brilliant, stable color with no off taste.