Agronomy and natural colors

It all starts with the right raw materials

Chr. Hansen puts insight and experience to work to bring you consistently high-quality colors. We make it happen by starting with the best plants, fruits and vegetables from all over the world. 

non gmo

Global presence and a flexible approach to complex challenges

non gmo

Traditional, non-GMO breeding programs


The best partners in the business 


Simply put, we’ll go to the ends of the earth to bring you the full spectrum of brilliant colors – naturally.

Count on sustainable supply

Find out how we source the raw materials for your top-quality natural colors, concentrates and juices. Read more 

farmer meeting

Better plants for better colors

Learn how we improve crops to provide coloring benefi ts – always with the utmost respect for nature. Read more.

Carrot field
Meet the Hansen sweet potato

Read about a new sweet potato that delivers a unique combination of brilliant, stable color with no off taste. 

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