A red color like no other

A minimally processed, bright red for multiple applications


Red is an important color in food & beverage, and manufacturers have long struggled to find a stable bright red using colors from natural sources. As consumers move towards minimally processed and vegan food choices, the color options become even more limited. Red beet is not heat stable, anthocyanins tend to turn blue and the one anthocyanin that is most stable against color shift – red radish – often delivers an off-flavor. 

Chr. Hansen solutions

We developed our FRUITMAX® Red Coloring Foods products to address exactly this challenge.  Based on an optimal blend of sweet potato and black carrot, these colors are suitable for confectionery, water ice, bakery and bakery decorations, fruit preparation, and fermented milk products.


  • Attractive bright red or pink shade dependent on food matrix
  • Excellent alternative to synthetic red colors, carmine, red radish and red beet
  • Good heat and light stability
  • Resistant to oxidation
  • No off flavor
  • Very stable at low pH and less pH sensitive than other red anthocyanin-based color
  • Cost efficient

    Contact us for more information about FRUITMAX® Red 107 WSS and FRUITMAX® Red 108 WSS
Fruitmax red

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