As the conversion wave from synthetic to natural colors continues to rise in the US market, Chr. Hansen gears up for the future
Global bioscience company Chr. Hansen has purchased the Banker Wire manufacturing facility in Mukwonago, Wisconsin, adding significantly to its presence in North America, in convenient proximity to its Milwaukee-base. Taking this step is in response to an ever growing interest from US consumers in products made from natural, recognizable and safe ingredients, putting pressure on food and beverage producers to convert to natural colors.
The acquired facility will be renovated to become the new North American headquarters for the company’s Natural Colors Division, housing everything from production, to research and development, application and quality assurance labs, a pilot plant, a dedicated warehouse, as well as sales and marketing and other business support functions.
“This is the largest single investment for Natural Colors in recent years and demonstrates our commitment to the important North American market,” says Jacob Vishof Paulsen, acting Executive Vice President of Natural Colors Division. “Having the whole chain gathered in one place will allow for a fast and agile response to customer needs, supporting Chr. Hansen’s current and future business demands for the next decade – with room to grow.”
High quality products, faster
The expansion will strengthen Chr. Hansen’s position as an industry leader with full supply chain capabilities to deliver natural color solutions to current and future customers. The new state-of-the-art site will create better speed to market, based on more flexibility in production and supply chain and resulting in high quality products, faster.
“We partner with some of the greatest food brands in the world and indeed experience a big demand for natural ingredients,” says John Veidt, Plant Manager, Natural Colors Division. “With this expansion, we are increasing production capacity and adding new capabilities, enabling us to meet the rapidly increasing demand for natural colors in North America.”
Chr. Hansen, who has been present on the North American market since 1878, will take over the building next year and initially employ 70-80 people. Meanwhile we will continue to serve our many customers from our base in Milwaukee, Wisconsin.
About Chr. Hansen’s Natural Colors Division
Chr. Hansen is the world leader in natural colors. We apply our deep knowledge and insights about pigments, applications, and regulatory requirements around the globe to help our customers – and consumers – bring safe and appetizing food to the table. Sourced from nature, our color portfolio is the largest and most vibrant in the food industry, and our active role in the industry spans 140 years. We are part of Chr. Hansen Holding, which develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. Chr. Hansen employs over 3,000 people in 30 countries and is listed on Nasdaq Copenhagen.
Chr. Hansen is a global, differentiated bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. At Chr. Hansen we are uniquely positioned to drive positive change through microbial solutions. We have worked for over 145 years to enable sustainable agriculture, cleaner labels and healthier living for more people around the world. Our microbial and fermentation technology platforms, including our broad and relevant collection of around 40,000 microbial strains, have game-changing potential. Matching customer needs and global trends we continue to unlock the power of good bacteria to respond to global challenges such as food waste, global health and the overuse of antibiotics and pesticides. As the world’s most sustainable biotech company, we touch the lives of more than 1 billion people every day. Driven by our legacy of innovation and curiosity to pioneer science, our purpose – To grow a better world. Naturally. – is at the heart of everything we do.