Chr. Hansen selects Consumer Physics to introduce cutting edge real-time feed analysis

Chr. Hansen selects Consumer Physics to introduce cutting edge real-time feed analysis
Press Release | Mar 14. 2018 13:03 GMT

Pocket size, NIR spectrometer transforms feed analysis by enabling real-time, on-farm forage analysis - Chr. Hansen equips their nutritionists and distributors first, followed by all customers.

Chr. Hansen joins forces with Consumer Physics to use and distribute SCiO™ - a revolutionary feed analysis solution based on the smallest available pocket size NIR spectrometer. The solution will be rolled out first in the U.S. – with the intention to roll out globally over time – to Chr. Hansen’s key account managers and distributors first and then to Chr. Hansen’s customers.

SCiO offers instant feed and forage analysis with a click of a button, enabling nutritionists and consultants to troubleshoot variations and adjust rations during farm visits. It allows real time testing and it is more accurate and simpler to use than the cumbersome on-farm alternatives.

Tailored first rate customer service
“Our partnership with Consumer Physics enables us to equip our key account managers and consultants with the latest technology available for animal feed analysis. With SCiO, we can now instantly fine-tune formulation, and proactively detect inconsistencies, in a matter of seconds. It is an important technology addition to our toolkit, in our continuous pursuit for service excellence, which we also plan to roll out to all our customer base,” says Steve Lerner, VP, North America Sales and Marketing at Chr. Hansen Animal Health and Nutrition.

“We are thrilled to partner with Chr. Hansen,” says Damian Goldring, VP of Product and Co-Founder at Consumer Physics. “It creates perfect synergy between our breakthrough technology and Chr. Hansen’s focus on quality and innovation. Cooperating with one of the world’s leading bioscience companies further expands our mission to revolutionize feed analysis and bring decision making out of the lab and into the field.”

Empowering farmers
SCiO™ is an innovative response to the dairy industry’s need to constantly strive for a more productive and efficient operation. It allows farmers to:

  • Track Dry Matter on a daily basis and optimize TMR rations
  • Control dry matter during the harvest season of corn, alfalfa and other forages
  • Enable the farm nutritionist and feed consultants to monitor trends remotely to avoid unexpected milk yield drop due to feed inconsistencies


About Consumer Physics
Consumer Physics' mission is to empower people and organizations with a better understanding of our physical world using SCiO – the world's only pocket size micro spectrometer. SCiO enables real-time decision making by transferring material analysis out of the lab and into the field, receiving dock, or production line. SCiO's lab-grade analysis, affordable price, and ultra-portability enables anyone to track, monitor, and optimize efficiency at every stage, exactly where needed. Consumer Physics was founded in 2011 and it is backed by Khosla Ventures, OurCrowd, and other world class investors. 

For more information, visit http://www.consumerphysics.com/business.


Chr. Hansen is a global, differentiated bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. At Chr. Hansen we are uniquely positioned to drive positive change through microbial solutions. We have worked for over 145 years to enable sustainable agriculture, cleaner labels and healthier living for more people around the world. Our microbial and fermentation technology platforms, including our broad and relevant collection of around 40,000 microbial strains, have game-changing potential. Matching customer needs and global trends we continue to unlock the power of good bacteria to respond to global challenges such as food waste, global health and the overuse of antibiotics and pesticides. As the world’s most sustainable biotech company, we touch the lives of more than 1 billion people every day. Driven by our legacy of innovation and curiosity to pioneer science, our purpose – To grow a better world. Naturally. – is at the heart of everything we do.

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