Extending its existing range of CapColors® and ColorFruit® Chr. Hansen is launching four new color solutions for beverage. With these two new orange and two new yellow solutions, Chr. Hansen wants to give beverage manufacturers better choices when it comes to color, performance and cost on the journey to naturality.
“At Chr. Hansen Natural Colors, it is our goal to help food & beverage manufacturers meet the increased demand from consumers for natural color ingredients. This is true also in the beverage category which has its own unique challenges with color when it comes to stability and performance. With our patented encapsulation technique and state-of-the-art emulsion products, we are able to provide stable color solutions with high resistance to heat treatment and light exposure,” explains Jakob Dalmose Rasmussen, Global Marketing Director for Chr. Hansen Natural Colors.
“At the same time, our range of solutions provides manufacturers choice when it comes to cost and where on the journey to naturality they want their brand to be,” adds Jakob.
Meeting market needs for natural beverage colors
Consumer preferences towards natural ingredients are on the move. In a recent consumer study from FMCG Gurus ‘65% of consumers said they check product labeling for artificial colors sometimes or more often’. These trends are also impacting the beverage category, where ‘30% of consumers said that Natural Color claims are important when it comes to beverage purchases’.
“At Chr. Hansen we are determined to stay in the forefront of innovation in the beverage color market, providing the newest natural color possibilities. That is why we are delighted to launch these four new solutions. They are an example of how we apply our innovative technology to serve the beverage industry”, states Jakob.
The two new CapColors® orange solutions utilize Chr. Hansen’s newest patented encapsulation technique to improve the functionality of the natural color in the final application. The CapColors® orange solutions require that the final application contains a small amount of juice to stabilize the color and secure that full strength of the color is obtained.
The two new robust, transparent yellow ColorFruit® emulsions offer a versatile color solution in both juice and non-juice based applications. The clear transparent color offers a strong natural alternative to dyes such as Tartrazine or Sunset Yellow.
Unique technology for improved functionality
Stine Kreutzmann, Technical Industry Manager at Chr. Hansen Natural Colors, has worked on the development of these new color solutions:
“The four new colors are in liquid form and are easy for manufacturers to use. The colors are high strength, versatile and robust, offering multiple shade nuances from deep orange to transparent yellow. All products are stable towards heat treatment and light exposure, and they do not create any neck ring in the final application. As we know cost is always a parameter in beverage production, we have strived to deliver a cost efficient solution without compromising on quality,” concludes Stine.
More information on these latest innovations will be available at Food Ingredients Europe 2017 in Frankfurt from 28th-30th November, where Chr. Hansen will present the products to the market for the first time.
For more information about our new generation of yellow and orange colors is also avilable on website.
 Source: FMCG Gurus consumer study, 2017
Chr. Hansen is a global, differentiated bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. At Chr. Hansen we are uniquely positioned to drive positive change through microbial solutions. We have worked for over 145 years to enable sustainable agriculture, cleaner labels and healthier living for more people around the world. Our microbial and fermentation technology platforms, including our broad and relevant collection of around 40,000 microbial strains, have game-changing potential. Matching customer needs and global trends we continue to unlock the power of good bacteria to respond to global challenges such as food waste, global health and the overuse of antibiotics and pesticides. As the world’s most sustainable biotech company, we touch the lives of more than 1 billion people every day. Driven by our legacy of innovation and curiosity to pioneer science, our purpose – To grow a better world. Naturally. – is at the heart of everything we do.