No more off-taste in transparent beverages

No more off-taste in transparent beverages
Press ReleaseJul 16. 2016 04:55 GMT

Existing micro-emulsion coloring solutions can give producers of transparent beverages a hard time due to an unpleasant side effect of off-taste. The two new Chr. Hansen natural colors utilise the latest advancements in emulsion technology to overcome these challenges.

“Many current transparent natural colors based on emulsions give off-taste when the dosage is increased to achieve strong vivid colors,” explains Ji Hoong Too, Product Manager, Chr Hansen. “This has hindered many customers who operate in markets with a consumer preference for vibrant colors from making visually satisfactory beverages using natural colors. The new ColorFruit® colors will enable these markets to meet consumer demand.”

Further benefits of the ColorFruit® Yellow 401 WSS and the ColorFruit® Green 802 WSS are increased stability throughout shelf-life, excellent transparency and less foaming during processing so easier for producers to handle during processing and filling.

Comes in many shades

The ColorFruit® range now covers the dark orange to yellow spectrum as well as green shades. Based on natural sources such as paprika, lutein and beta-carotene they represent an excellent natural alternative to the much-debated artificial colorants Sunset Yellow, Tartrazine and Quinoline Yellow. Chr. Hansen estimates that more than 40% of the world’s transparent beverages are colored orange, yellow or green.


Chr. Hansen is a leading, global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. We develop and produce cultures, enzymes, probiotics and natural colors for a rich variety of foods, confectionery, beverages, dietary supplements and even animal feed and plant protection. Our product innovation is based on more than 30,000 microbial strains – we like to refer to them as ‘good bacteria’. Our solutions enable food manufacturers to produce more with less – while also reducing the use of chemicals and other synthetic additives – which make our products highly relevant in today’s world. We have been delivering value to our partners – and, ultimately, end consumers worldwide – for over 140 years. We are proud that more than one billion people consume products containing our natural ingredients every day. Revenue in the 2017/18 financial year was EUR 1,097 million. Chr. Hansen was founded in 1874 and is listed on Nasdaq Copenhagen.