New generation of CapColors® Orange enables conversion to stable and non-artificial coloration in the beverage market

New generation of CapColors® Orange enables conversion to stable and non-artificial coloration in the beverage market
Press ReleaseOct 15. 2015 12:10 GMT

Consumers all over the world are demanding natural ingredients in the products they consume. Within the beverage industry, many manufacturers are responding by removing artificial colors but costs and stability issues can create barriers against this change. With the launch of the CapColors® Orange 057 WSS colorant, Chr. Hansen now offers an affordable and high performing encapsulated beta-carotene product for beverage manufacturers looking to overcome these barriers.

The orange shade constitutes one of the largest color segments in the beverage industry and it is an essential attribute in juices, nectars and carbonated soft drinks. With beta-carotene being the most common non-artificial orange color, it is also a shade that that poses a range of challenges in the form of added costs, compromised product performance and application complexity.

Typical issues when using non-artificial color emulsions in the final application are color shifting and the appearance of neck ringing, and in production, poor dispersion and dissolving are common issues. Chr. Hansen’s new CapColors® Orange colorant solves these issues using its proprietary encapsulation technology, which makes the product robust to light, heat and ringing, while dispersing and dissolving quickly thanks to its easy-to-use liquid form.

Eric Jouenne, Technical Industry Manager in Chr. Hansen’s Natural Color Division, says: “Helping customers move to non- artificial solutions is our job and with this new colorant, we have removed several of the barriers that our customers often face. These significant improvements along with a cost-in-use that is lower than other beta-carotene solutions, means that moving into non-artificial colors will no longer have a major impact nor on product performance nor on cost”.

For more information on the CapColors® Orange natural colorant, please contact, Eric Jouenne - Technical Industry Manager Beverage at frej@chr-hansen.com or +33 4 67 59 96 48 or Leonardo Rubio Anselmi, Beverage Marketing Manager dkleai@chr-hansen.com or +45 45 74 73 57, go to the product page.


Chr. Hansen is a leading, global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. We develop and produce cultures, enzymes, probiotics and natural colors for a rich variety of foods, confectionery, beverages, dietary supplements and even animal feed and plant protection. Our product innovation is based on more than 30,000 microbial strains – we like to refer to them as ‘good bacteria’. Our solutions enable food manufacturers to produce more with less – while also reducing the use of chemicals and other synthetic additives – which make our products highly relevant in today’s world. We have been delivering value to our partners – and, ultimately, end consumers worldwide – for over 140 years. We are proud that more than one billion people consume products containing our natural ingredients every day. Revenue in the 2017/18 financial year was EUR 1,097 million. Chr. Hansen was founded in 1874 and is listed on Nasdaq Copenhagen.