Differentiate your dairy portfolio with new concept from Chr. Hansen targeting the attractive consumer segment of 17-35-year-olds.
If you would like a fresh take on modern dairy desserts and welcome the opportunity to differentiate from competition, target new consumer groups and thereby grow the market, Chr. Hansen’s new Creme Delight concept may be of interest.
Combining a number of well-proven cultures and a deep insight into consumer trends Chr. Hansen has taken a new approach to fermented milks to attract “Gen Y”. This generation, born in the early 1980s to the early 2000s, is made up of a high proportion of food sophisticates who are willing to put in the effort to eat healthier and tastier foods, but who are also luxury-seeking. They are a new pool of powerful consumers, and dairy manufactures are starting to pay attention to their needs.
Deluxe alternative to yogurt – healthier than ice cream
“Creme Delight is an indulgent, yet relatively healthy snack. It is a creamy deluxe alternative to yogurt and a healthy dessert alternative to mousses and ice cream. We believe there is an opportunity within the segment of modern, young people, so we would like to bring inspiration to customers on how to offer a different kind of product and reach new consumers,” says Karsten Tjener, Sr. Marketing Manager, Chr. Hansen.
“The cultured dessert has a very mild profile compared to yogurt, which makes it ideal for introducing new flavors such as coconut, “brown flavors” (toffee, coffee, chocolate) and lemon and other fresh fruity notes,” explains Tjener who predicts a global interest in the concept.
Creme Delight is based on all-natural ingredients not requiring stabilizers and with a relatively low sugar content. The world’s most studied Bifidobacterium BB-12® ensures a healthy profile and contributes to the unique fresh taste.
“We see our new concept as an exciting expansion of the dairy shelves in supermarkets. We have presented it to a number of customers in Asia, North America and Europe where it has generated positive interest,” concludes Tjener.
Chr. Hansen is a leading, global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. We develop and produce cultures, enzymes, probiotics and natural colors for a rich variety of foods, confectionery, beverages, dietary supplements and even animal feed and plant protection. Our product innovation is based on more than 30,000 microbial strains – we like to refer to them as ‘good bacteria’. Our solutions enable food manufacturers to produce more with less – while also reducing the use of chemicals and other synthetic additives – which make our products highly relevant in today’s world. We have been delivering value to our partners – and, ultimately, end consumers worldwide – for over 140 years. We are proud that more than one billion people consume products containing our natural ingredients every day. Revenue in the 2017/18 financial year was EUR 1,097 million. Chr. Hansen was founded in 1874 and is listed on Nasdaq Copenhagen.