Keep it great

Bioprotection  for your fresh dairy products



FreshQ® is a bioprotective solution that protects dairy products against yeast and mold spoilage.

 

Bioprotection is a natural way to inhibit spoilage and protect against harmful contamination in food by utilizing the power of good bacteria to fight against the growth of undesirable bacteria.

Chr. Hansen’s bioprotective cultures protect your brand, even from factors outside of your control. And as bioprotection is all natural, you gain a competitive edge while keeping your product label clean.

 

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Consumers demand real food
Characterized by high turnover, fragile supply chains and relatively short shelf lives, the consumption of dairy products in developed markets is a significant contributor to our global food waste and losses (FAO, OECD).

66%

check labels before committing to purchase

58%

will pay more for natural products

FreshQ Infridge


FreshQ® can help you protect the consumer's experience of your product, even after opening. 

Sources of contamination after product opening include1: 

  • Bacteria within household refrigerators
  • Cross-contamination with other products
  • Indoor air quality at the consumer's home 

1 Microorganisms 2017, 5, 42; doi:10.3390/microorganisms5030042 

The science behind FRESHQ®

Enter your email to receive our white paper, 'Reducing food waste and losses in the fresh dairy supply chain'.

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Many of our customers have a strong focus on reducing waste, both for economic but also for environmental reasons. With FreshQ®, we have found a way to help our customers reduce the risk of spoilage and product recalls, enabling an extension of shelf life and delivering a more fresh, high-quality product to consumers. And they can do so without making use of chemical preservatives.

Peter Thoeysen

Global Commercial Development Director Chr. Hansen

Peter Thoeysen

Global Commercial Development Director, Bioprotection, Chr. Hansen

Peter Thoeysen, Global Marketing Manager