When it comes to yogurt products, clean label has been a very active innovation platform with one out of three new launches in dairy featuring clean label claims. From 2012 to 2016 the number of yogurt launches featuring clean label has grown with a CAGR of 12% globally. The top claims popping up on labels are no additives and no preservatives. In some markets, no preservatives is even a baseline to be active and in others it is a growing demand commanding premium prices.
If you ask consumers directly, 68% of global consumers are willing to pay more for a product made with high quality natural ingredients and 62% make it a point to try and avoid artificial preservatives.
The challenge: keeping the label clean while satisfying the customer's demand for convenient and healthy options
How do you keep a yogurt fresh and tasty for consumers on the go? Chr. Hansen’s FRESHQ® range is a natural way to keep your label clean and your customers happy and loyal. Make sure you stand out on the shelf and meet the market demands.