Nothing else tastes like “nothing added”

Clean label is top of mind for consumers all over the world

When it comes to yogurt products, clean label has been a very active innovation platform with one out of three new launches in dairy featuring clean label claims. From 2012 to 2016 the number of yogurt launches featuring clean label has grown with a CAGR of 12% globally. The top claims popping up on labels are no additives and no preservatives. In some markets, no preservatives is even a baseline to be active and in others it is a growing demand commanding premium prices.  

Source: Innova 

If you ask consumers directly, 68% of global consumers are willing to pay more for a product made with high quality natural ingredients and 62% make it a point to try and avoid artificial preservatives.  

Source: Nielsen 

The challenge: keeping the label clean while satisfying the customer's demand for convenient and healthy options 

How do you keep a yogurt fresh and tasty for consumers on the go? Chr. Hansen’s FRESHQ® range is a natural way to keep your label clean and your customers happy and loyal. Make sure you stand out on the shelf and meet the market demands.  

Learn more about how to keep it great with FRESHQ®

Grafic showing how many consumers look at food labels

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