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Vision & strategy

Our vision is to enable the wider adoption of natural ingredients to address global challenges within food health and agriculture. By collaborating with customers and partners to innovate products and processes that meet and create future demand we want to deliver innovative natural solutions that advance food health, health and productivity for the benefit of us all.

Every day Chr. Hansen’s ingredients are consumed by more than 1 billion people worldwide. Yet significant potential remains in the global population of 7 billion people. We wish to meet the continuously growing demand for tasty, healthy, natural, safe and affordable food and nutrition.

Cees de Jong

CEO, Chr. Hansen A/S

Strategy: NATURE’S NO. 1

At Chr. Hansen, our 3,000 employees are passionate about improving food and health, and it is this passion that drives our ambition to be no. 1 in everything we do. That is why we call our strategy Nature’s no. 1.

Nature’s no. 1 is about using nature’s own resources to improve food and health, and the strategy represents all the natural fields we're working in.

Read more about our strategy

Customer demands top of mind

From our long-lasting presence and commitment to the food industry, we know the importance of meeting consumer demands for healthy, safe, exciting - and convenient products and assisting our customers to meet their needs for innovative, flexible and cost-effective solutions.

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