Think both target group and eating occasions
The first trend is a clear demand from consumers for more differentiation, helping them to satisfy a need for a very specific occasion. For instance, within male-fitness communities on social media, the use of cottage cheese for muscle-building programs, whether before or after workouts, is often discussed.
Beyond fruit and vegetables
The second trend is based on the insight that cottage cheese is seldom eaten alone. Over the past decades, cottage cheese producers have taken advantage of this by offering cottage cheese with fruit, jams or vegetables. However, as consumer segments become increasingly fragmented, the food they consume together with cottage cheese is also diversifying. Now, consumers demand crackers, nuts, spices and different sizes of the curd as well.
The significance of single servings
The third trend, which has been well-established over recent years, is that of single servings. Around two thirds of new cottage cheese product introductions are marketed in pack sizes of 350 grams or below.
