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Working PartnershipWe engage in more than 1,000 development projects with customers each year at Chr. Hansen’s industry technology centers around the globe.  |
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Jamieson Laboratories, the leader in dietary supplements in Canada, chose to partner up with Chr. Hansen on developing a truly efficacious probiotic product to be launched in the Canadian Food, Drug and Mass Merchandisers channel. Jamieson is the strongest and most recognized brand in Canada with strict focus on science and documented effect.
"We entered into a working partnership with Chr. Hansen with the aim of creating a product that we could label Jamieson without concern of poor ingredients or stability, damaging our brand", says Jillian McLaren, Director, Brand Marketing at Jamieson Laboratories.
The Jamieson Advanced 4-Strain Probiotic is the result of a close cooperation between the two companies. The product is formulated with four Chr. Hansen premium probiotic strains and marketed under the brand Probio-Tec® Quatro. At Jamieson they believe that the product has been such a great success because it is an efficacious quality product proven to work.
"Our customers continue to repurchase the product because they actually get results", states Jillian McLaren.
She also values the collaboration with Chr. Hansen Sales Manager, Luc Monbourquette, who has been proactive in approaching the company with new products which could be made available to launch in Canada on an exclusive channel basis.
"Once Jamieson had a chance to evaluate Chr. Hansen they understood that we would be a strong collaborative partner. Communication occurred between departments, from regulatory to applications to product management to launch this now #1 probiotic product in the Canadian FDM channel," says Luc Monbourquette, Strategic Sales Manager at Chr. Hansen
