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Yovis Regola is a new combination product, using Chr. Hansen’s Bifidobacterium BB-12® + Fiber formulation. Yovis Regola is the first BB-12®+Fiber product on the Italian market, which is one of the world largest and most mature probiotic markets.
“The innovative formulation with fiber and probiotics, allows for a distinctive market positioning” says Micaela Rizzo, Supply Chain Manager at Avantgarde, and continues “The product uses scientifically documented strains, so we can be sure that it has the efficacy we promote. This gives the product the right credibility towards consumers.”
"Each step in the product development was taken in close and useful collaboration between our companies", says Micaela. "We felt that we were part of a team, and we especially valued the proper care and attention to details displayed by our partners at Chr. Hansen."
Chr. Hansen Sales Manager Simone Arisi, agrees that the partnership has been highly successful. "At Chr. Hansen we have experienced a very constructive and smooth process, with good communication with our partner throughout the entire period."
Yovis Regola was launched in Italy in February 2011. In 2012 Yovis Regola was awarded the consumer prize "Product of the Year 2012" for its innovative qualities and high degree of user satisfaction.
You can see a short commercial here about Yovis Regola in celebration of the award - it was made by Avantgarde/Sigma-Tau.
"It has been a pleasure to be part of this project and great to see that the product has been so well-received by the market players and distribution channels. We take pride in providing our customers with a high level of scientific documentation, which allows products like Yovis Regola to be a success among consumers", says Simone Arisi, Sales Manager at Chr. Hansen.
