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Why switch to natural colors?

Nature is able to provide bright and vivid colors in every shade of the rainbow and no one knows how to use them in food and beverages like we do.

Food and beverage manufacturers from around the world who wish to convert to natural colors come to Chr. Hansen for our premium quality natural colors and our unparalleled expertise and support. 

Together we form a professional partnership which ensures you the very best technical solutions, consulting and inspiration in the conversion process. Our focus is to help you develop naturally appealing products which will move your brand ahead of your competitors. 

Converting your product to using natural colors, we focus on:

  • Color stability: We give you some of the most stable natural colors on the market, knowing that shelf life is key for you 
  • Color match: Together we identify the best possible natural color solution for your product to match consumer expectations 
  • Cost efficiency: We counsel you in securing good economy in the conversion process

Why switch to natural colors?

Protect your brand

Natural colors can differentiate your food and beverage products while at the same time catering to consumers who increasingly request foods without artificial colors.

A true alternative

Why use artificial colors when nature can do the job?

We provide a complete range of premium quality natural colors which match - and often outperform - the visual and functional quality of artificial colors.

Converting with Chr. Hansen

Full support in the conversion process

As the preferred supplier of natural colors to some of the world's leading food and beverages brands, Chr. Hansen is your perfect partner when converting to natural colors.

Contact us if you wish to switch to natural colors