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Working PartnershipWe engage in more than 1,000 development projects with customers each year at Chr. Hansen’s industry technology centers around the globe.  |
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”When consumers buy an ice cream from us they get in return a delicious treat made in a responsible manner – and responsibility matters to the Danish consumer” emphasizes Jesper Uggerhøj, Managing Director, Premier Is.
”Our Ice Cream is made with fresh cream and natural ingredients, and in the factory we use green energy from local windmills. This year we have made an effort to communicate our choices to the consumers – and the clean label marked ‘No Artificial Colors’ is an integrated part of our communication”
Chr. Hansen has serviced and supported Premier Is in the process of substituting synthetic with natural colors, contributing with technical knowledge and expertise in product application.
“Doing business with Chr. Hansen is not merely a question of choosing from a range of standardized solutions. What has made partnership with Premier Is very dynamic is the way we have been able to quickly turn thought to action" states Business Development Director Per Sommer.
Today natural color is a viable option for all ice cream manufacturers whether the final products are based on fresh cream, water or other ingredients to be used for artisanal ice cream. Natural colors offer the full spectrum of color shades combined with outstanding light stability features.
The use of natural colors is the responsible choice which can support and enhance your ice cream brand equity. At Chr. Hansen we have conducted consumer research in multiple markets which clearly demonstrates the importance of responsible choices for consumers on a global scale.
