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Working PartnershipWe engage in more than 1,000 development projects with customers each year at Chr. Hansen’s industry technology centers around the globe.  |
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“The partnership with Chr. Hansen was profound and important throughout the process, especially during the validation of product stability as the implementation was only possible with this kind of guarantee”, states Tereza Delfina Cortelazzi, Arcor’s Confectionery R&D Manager.
Chr. Hansen has serviced and supported Arcor in the process of substituting synthetic with natural solutions, contributing with technical knowledge and expertise in product application. Based on this project, Arcor has initiated color conversion of other product lines.
“We have a commitment to our consumers, and Chr. Hansen has been a great help to us in this process”, says Tereza Delfina Cortelazzi. According to Arcor, the major success criteria were the commitment, swift decision-making, dedication and teamwork through the process.
Doing business with Chr. Hansen is not merely a question of choosing from a range of standardized solutions; what actually makes a difference for customers is our strategic focus on working partnerships to develop customized solutions matching specific needs.
“We are delighted with the outcome of our partnership which has been equally satisfying to Chr. Hansen”, states Isabel Maldonado, Account Manager, Food & Beverage Division, Chr. Hansen. “The success of this project is very important for Chr. Hansen Brazil, as it demonstrates our capacity to support the local market and meet our customers’ needs. It also reflects our successful collaboration with a pioneer confectionery company in Latin America”.
The use of natural colors is a global trend gaining attention in the Brazilian market. The confectionery industry primarily targeting children also demonstrate interest and readiness to follow the trend. With the help of Chr. Hansen to guide and present the options and technologies available for substituting synthetic with natural colors, the conversion trend will grow, providing consumers with a greater variety of products made from natural ingredients.
Consumers all over the world are paying increasing attention to product labels and the quality of ingredients. The Southampton Study from 2007 concluded that a number of synthetic colors can cause hyperactivity in children. As a consequence, the European Parliament requires that foods containing any of these artificial colors would, as of July 2010, have to bear the following health warning: “May cause hyperactivity in children.”
The study has accelerated the conversion trend, making many of the world’s leading food manufacturers implement a structured process to find natural alternatives to the synthetic colors currently used. This is also the case with Arcor’s bubble gum products now converted to natural colors which are produced in Brazil and sold in Europe.