Sagitus, Latvia
Launching "LIVEO" on the Baltic market

A close working partnership between Chr. Hansen and the Latvian company Sagitus has resulted in “LIVEO”, a new probiotic dietary supplement for children and adults.

 

“We wanted to work with really premium class products and were very glad that Chr. Hansen, an industry leader, was interested in co-operating with us on this project,” says Dr Peteris Zvaigzne, Director of Sagitus Ltd.

Fact Box

Company: Sagitus, Latvia www.liveo.lv

Product: LIVEO, probiotic dietary supplement in capsules and satches for adults and children.

Chr. Hansen input: Our well documented probiotic stratins BB-12® and LA-5®.

 

The difference is documentation

The product contains Chr. Hansen’s BB-12® and LA-5® strains, which are among the world’s best clinically documented probiotics.

“The high level of documentation gives us the opportunity to stand out by showing the medical society that our products are superior on the market in terms of having a positive effect on the intestinal health,” explains Dr ZvaigzneDirector of Sagitus Ltd."We hope that Chr. Hansen will come up with more new product concepts, like tasty chewable tablets for children and probiotics in oil solution for infants, so we can bring innovative new products to the Baltic consumers of all ages,” concludes Dr Zvaigzne.

Booming market

At pace with the increasing focus on health, the global market for probiotic dietary supplements is developing rapidly. In the Baltic region, two digit growth rates are recorded.

“The new high growth markets in Eastern Europe are very important to Chr. Hansen. The partnership with Sagitus, which is a professionally run company in growth mode, gives us an excellent platform for offering the dietary supplement market in this region our range of documented probiotic concepts with health benefits: Gut health, immune health, children’s health and women's health,” says Christian Nanni, Sales Manager, Health and Nutrition Division, Chr. Hansen.